Skip to content
ecornell_logo-rgb-rev

Fundraising and Revenue Generation

Length

2 weeks

Effort

3-5 hours/week

Format

100% online, self-paced

Course Overview

Often when you think of nonprofits, you don't think about revenue generation. But nonprofits, not unlike for-profits, need to generate a certain amount of revenue to run their organizations. Often that revenue generation happens through fundraising efforts. However, there are many other options.

It's important to remember that nonprofits are mission-driven organizations. While they do need to stay mission focused, they also need to bring in money to achieve their missions. This course will cover the basics of fundraising, lobbying, grant writing, working with community and family foundations, and using social networking, marketing, and branding, all in efforts to bring in more revenue. Professor Grasso will share models of fundraising, approaches to other funding, and strategies for organizational communication.

Who Should Enroll: Leaders, administrators, new board members; decision-making program staff; CEOs and executive directors without a formal finance background from a range of types of nonprofits. People seeking promotion into administrative or managerial roles.

Joe Grasso Circle
Course Author

Joe Grasso
ASSOCIATE DEAN
Cornell IRL School

Key Course Takeaways

  • Apply fundamental fundraising principles to your organization's strategy
  • Develop a gift agreement
  • Analyze the planning and execution of a capital campaign to improve your own campaigns
  • Plan and prepare key sections of a grant application
  • Evaluate other potential revenue sources
  • Plan for effective usage of marketing, branding, social media, and communication strategies

Get it Done
100% Online

eCornell programs are expressly designed to fit the lives of busy professionals like you.


Learn from
Cornell's Top Minds

Courses are personally developed by faculty experts to help you gain today's most in-demand skills.

Power Your
Career

Cornell's internationally recognized standard of excellence can set you apart.


Stack to a Certificate

Leading in a VUCA World

Assessing Non-Profits Using
Financial Statements and Ratios

Managing Team Performance

Strategic Decision Making

Request More Information

Call Tony Covington at 920.455.5549 or submit the form below for more information